![]() Mannequins definitely promote impulse buys as they showcase to the shopper multiple items that they may not have been shopping for in the first place. To capitalize on this visualization, merchandisers should use the best of their products to create trendy outfits shoppers will want to wear themselves. They display products in a context that gives the shopper a clear visual of the product in use. Mannequins are the embodiment of visual merchandising. Create themes around your brand, the season, or holidays by incorporating signage and decorative elements. One benefit of display tables is the amount of room they provide for merchandisers to get creative. Display tables can host a myriad of products, from apparel to accessories to jewelry. If you are working with tiered racks, cross merchandising garments will give the shopper an idea of the outfit they can put together with your products.ĭisplay tables are also a very common clothing display, likely due to their versatility. There are many ways to organize clothing on a garment rack to capture a shopper’s attention.įor example, grouping items by color is visually appealing and also makes it easy for the buyer to see their options. Additionally, merchandisers don’t just toss the product onto the shelf and walk away. ![]() Still, not all garment racks are the same - some are circular, some have multiple levels to hang items on, and some include shelves with them as well. Garment racks are one of the most common types of clothing displays. While clothing displays sometimes use similar components as CPG displays, there are some key differences between creating displays for apparel merchandising as opposed to something like grocery merchandising. With the right messaging, you can convince shoppers to go with your product over your competitor’s.Ĭlothing Display: Explanation and Examples This small shelf display can go a long way, as the shopper sees the information you provide on the card as they are checking the price. Similar to shelf talkers, brands can use these cards to educate the buyer, point out promotions, or even suggest a way to use the product. Header cards can help differentiate your brand from similar items nearby on the shelf. These signs usually appear on the shelf tag, next to a product’s price. They are also usually made out of cardboard or are otherwise customizable, so bins are not only a great opportunity to get creative with how you project your brand’s image, but they’re also easy for your field team or distributor to ship and set up.Ī post shared by Michelle on at 2:27pm PST You’ll often see them full of candy other small products that provoke impulse buys.Ī great advantage of dump bins is that they are standalone displays, and can be strategically placed to be seen or interacted with from all angles. Standalone displays play a huge role in a brand’s visual merchandising strategy and should be carefully designed to stand out within a retailer.ĭump bins certainly live up to their name - they are literally giant bins in stores that are commonly stocked with individually packaged products. These displays often appear in the middle of large store aisles called “action alleys,” or anywhere else in the store where there is open space. Standalone POP Display: Explanation and ExamplesĪ POP display, also known as a point of purchase display, is any store display that draws attention to your product.Ī standalone display is a type of POP display that exists separately from traditional aisle shelves. Visual merchandisers are usually the ones to design and implement retail displays and are also in charge of making sure the displays maintain their appearance over time. ![]() A visual merchandising strategy focuses heavily on the appearance of retail displays, as they are often the first point of contact between your product and the shopper.Īny brand that sells at retail will use retail displays. A retail display is anything in a store that houses or promotes your product.
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